The advent of the smartphone has not only changed how we consume mainstream news and media – it’s changed basic human interaction. Social media has opened up endless possibilities for business, and when used correctly, is the most effective way of communicating your company’s message in a way other advertising can’t.

Gavin Coffey of PSG Communications spoke with our business customers back in February on how to build a strong social media presence on a limited budget. We liked it so much we thought we’d give you the chance to see it.

If you’re looking to develop a social media strategy for your business then click here to get started.